Bettina Röhricht

My name is Bettina Röhricht and I provide coaching for translators. As a coach, I aim to help you achieve greater professional success and satisfaction – and thus lead a happier, more fulfilled life.
  • Do you need a clearer vision for your freelance business? Or perhaps a more structured approach?
  • Have you set yourself a goal – be it greater specialisation, higher earnings, more clients, a new subject area, or simply a better work-life balance – but been unable to realise it on your own?
  • Are you working more and more yet still struggling to make ends meet? Or finding your work schedule leaves you no time to look for new clients, cultivate existing contacts or pursue further professional training?
If you’re a freelance translator, you might have answered yes to one or more of these questions, though you may equally have different concerns altogether. After all, there’s no one single recipe for success and no one way of getting job satisfaction. That’s why identifying what success and satisfaction mean to you personally is such an important part of my coaching. Once we’ve done that, I’ll help you take active steps to achieve the freelance life you want, providing diligent, patient and sympathetic support throughout.
I look forward to working with you.
More about me

My philosophy and approach

What I do

My training is in what’s known as “systemic coaching”. What that means is that, instead of simply doling out advice, I ask carefully targeted questions that help you to help yourself. After all, you know your situation, business and indeed life better than anyone else.
This approach allows you to find out what you really want and why, to discover what your goals are and how you can achieve them.
My role is to provide considered, proactive support throughout that process. And should you occasionally require specific advice, then I am, of course, happy to provide that too, drawing not only on my training as a coach but also on my 21 years of experience as a freelance professional and on my personal life experience.

What I Don’t Do

I’m not a performance coach, someone who aims to drive their clients on to ever higher levels of achievement. I only give advice when expressly asked, I don’t judge or criticise. If you’re feeling a bit stuck, I can help you work out where you want to go, what gives you satisfaction and what practical steps are most suitable for you.
No matter how modest or lofty your ambitions, how long or short the journey, I’ll help you achieve your goals at your speed – via energetic and empathetic support that’s tailored to your personal needs.

(Incidentally: when you start to analyse your own situation in depth, you sometimes find the change that would give you most satisfaction isn’t work-related at all. It might actually be more time to spend on your favourite hobby, for instance, or a major change in your personal circumstances. If so, I can help you put that into practice too.)


Bettina Roehricht Bespoke Coaching

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Bettina is a joy to work with. She’s incredibly adept at analysing your business and understanding your needs. She breaks things down into concise and easy to understand advice. Bettina is a wonderfully empathetic person and very easy to work with. Working with her feels like a real collaboration. 

Jodie Bawden
Jodie Bawden
Bawden Photography
I’m a freelance translator working in a number of fields and languages, translating into English. When I came to Bettina, my business was running well, but things felt a little stagnant. Bettina helped me to analyse what I had and what I could offer, and set me on the way to trimming troublesome customers and branching out into new areas. Bettina always showed a good eye for causes of dissatisfaction and areas of unlocked potential, but I never felt under pressure to jump into the next step. Instead, I was allowed to come to decisions at my own pace and, upon completing the six-week course, now have a much clearer idea of where I want to go professionally and how to get there. In short, Bettina helped me get the ball rolling on the next stage of my career. Supportive, understanding and yet clinical in her analysis, Bettina’s a great coach for translators and freelancers at any stage of their development. Thanks for all the help!

Ian Farrell
Ian Farrell
I find the whole self-marketing thing incredibly daunting, but regular coaching with Bettina helped me to break it down into manageable chunks, to prioritise and identify short- and longer-term goals at a time when I needed to generate new business. Bettina is always thoughtful and empathetic, she never pushes you, instead helping you to find your own way at your own pace.

Freelance Translator
You can email me at or call me on 07446 426668. I’m generally available from 9 a.m. to 6 p.m. (GMT), but if I don’t answer the phone because I’m coaching at that moment, please leave a message and I’ll get back to you. Hope to hear from you soon!
Call Me
+744 642 6668
EMail Me